There is a scene in FIFA 18’s story mode that nonetheless got me despite the fact that i knew what was coming, even though it telegraphs its schmaltzy appeal, despite the fact that I can see in my thoughts the corporate conference room exactly where the concept was born. Alex Hunter, the FIFA 18’s hero, lands a sponsorship deal with Coca-Cola, and so they shoot an advertisement.
The producer sets up the scene. Alex includes a hard game. He heard the booing and rejection from the crowd (a part of the setup for the Journey: Hunter Returns). He wants to get the hell out of there. Then right here comes the Coca-Cola child when once again having a red and white can to create it far better.
This scene can be a tribute to Coca-Cola’s swooning Mean Joe Greene ad, which was broadcast in October 1979 and after that once again when Green’s Steelers beated the Rams in Super Bowl XIV. This can be on the list of major two or three pieces of tv marketing in U.S. My first grade was The Empire Strikes Back, The Dukes of Hazzard, plus the Imply Joe Green Coca-Cola ad. I’m not kidding. A weary football star (Greene, a Pro Football Hall of Famer) leaves the field, and somehow a moon-faced urchin, played by Tommy Okon, slipped on the slopes behind him, offering Pause That Refreshes for a day of heroic sacrifice.
It was reported that Green had to drink 18 bottles of Coke to produce his scene. Alex Hunter gets it down in 1 take but FIFA 18 did not make the jersey exchange. A selfie has to suffice. It really intimidated me. Hunter needs to give the kid his shirt. That is what gave the original ad its heart-tugging power.
Regardless of whether the Frostbite engine can let the players stand out or not, I do not know. (Earlier inside the game, the Hunter mentions the trading shirt, a football custom, with cover star Cristiano Ronaldo in a friendly. Ronaldo’s jersey later noticed in Hunter’s apartment, saying that he accepted the offer you.)
Coca-Cola is keeping up the ruse by giving cans printed with Hunter’s image on them at 7-Eleven and and Walmart in North America. There is a download code underneath the cans’ labels that provide additional content through the Journey: Hunter Returns. That’s really fantastic, but if you are going to go Imply Joe Greene, Coke and EA, you will need to go each of the solution to give the kid the kit.
A lot more news about FIFA 18 is coming later this week.